Explorance news

Ilitch Holdings selects Blue for survey automation

Ilitch Holdings – Michigan – USA – September 15, 2008 – Ilitch Holdings was established in 1999 to provide all companies owned by Michael and/or Marian Ilitch with professional and technical services. These services are provided to all of their businesses, including Little Caesars Pizza, the Detroit Red Wings, Detroit Tigers, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities.

Blue has been selected by Ilitch Holdings primarily for employee engagement surveys. Additional needs include the ability to use it for many other surveys, including focus groups, and customer surveys.

“We chose Blue/Surveys for several reasons: the quality of the product, the ability to implement it very easily, it is user friendly, the reporting capabilities and uses are limitless, and finally the cost was competitive.” stated Joni Nelson, Vice President, Human Resources at Ilitch Holdings.


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