Explorance news

LendingTree acquires Blue/Surveys to enhance its customer service and marketing survey initiatives

LendingTree, LLC – North Carolina – USA – August 3, 2006 – LendingTree is the leading online loan and realty services exchange. LendingTree quickly connects consumers to an Exchange of Lenders who compete for their business, and also matches consumers with REALTORS® who can help them find a home that’s perfect for them. LendingTree offers an array of loan types, including mortgages, home equity loans, auto loans, personal loans, and credit cards. LendingTree provides a convenient ‘one-stop-shop’ destination for every consumer’s home and loan needs by giving them choices, convenience and value while finding the loan or home that’s perfect for them.

“BLUE’s architecture and database structure allows for a smooth transition from our existing surveys, event triggers and automation, as well as integration with our existing systems. This very feature-rich product allows even the most elementary end-user to create and manage surveys and perform powerful analytics against the respondent data.”

states Laura Ashley Brooks, Director of Consumer Delight at LendingTree.

Blue/Surveys, at LendingTree, shall fully automates customer service related feedback gathering mechanisms.


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