Hundreds of L&D and HR professionals from around the world attended the inaugural MTMImpact Virtual Experience 2020 and were fully engaged in every moment of the 3-day live event.
The Virtual Experience featured an adapted program from the original in-person event and focused on innovative L&D measurement and Employee Journey Analytics (EJA). Industry thought leaders and MTMImpact community members met, shared, and learned together – from the safety of their computer screens – how to channel the employee voice to create a better overall employee journey. Here are just some of the highlights:
World-class Keynote Speakers
Two keynotes speakers set the tone and provided valuable perspectives and inspiration. Opening the event with a presentation titled “You, According to Them: Why Your Professional Brand Isn’t All About You,” Sara Canaday kicked things off with the thought-provoking idea that “it is the combination of experiences that we give others from which to judge us that most determine our professional brand.”
The second keynote, Channeling Anthem’s Employee Voice from Hire to Retire, delivered by Joe Knytych, Staff Vice President of Human Resources at Anthem, Inc., zoomed in on the employee experience. Speaking of Anthem’s own story, Joe outlined the organization’s listening strategy and the approach they took to capture, understand, and leverage the employee voice to improve the employee experience.
“It’s about connecting and channeling the voice across the whole journey, not about doing a huge report in new associate onboarding,” Joe stated. “You have to connect the dots to really unleash the full power.”
It’s about connecting and channeling the voice across the whole journey, not about doing a huge report in new associate onboarding. You have to connect the dots to really unleash the full power.
MTMImpact Community-led Presentations
The Virtual Experience brought MTMImpact Community members together with a commitment to invest time in learning and problem-solving to advance the field. About 60% of the presentations were community-led where attendees had the opportunity to hear other companies’ experiences in L&D measurement and Employee Journey Analytics. Insights were shared on how to speak to program owners and stakeholders, understand what matters to them, and the value of the data collected by Employee Journey Analytics. Among the topics discussed and stories shared were:
- Clarkson Consulting: Using Engagement Data to Enhance the Employee Journey
- Omnicom Media Group: Our Year One Story
- ConocoPhillips: Measurement Practices that Drive Measurable Improvements
- The American College of Finance: Using Impact Study Results to Market the Effectiveness of Financial Designation Programs
- Allstate: Driving Business Value by Evaluating and Reporting L&D’s Value
- and more.
Employee Journey Analytics
Connecting the theme of the employee journey, Justin Taylor, Chief Customer Officer at Explorance, invited attendees to think about what it would take to switch to an employee journey mindset and build employee journey capabilities within their organization.
In his session titled Employee Journey Analytics (EJA) framework: The Voice of Your Employees Matter, and So Does Their Silence, Justin touched on the traditional approach that most organizations take by looking at the employee journey as linear experiences with formal structured touchpoints from recruitment to exit. “While this is valuable,” he stated. “It is very process and HR-centric. The employee journey is interconnected and personal; we have to put the employee at the center of it.”
The employee journey is interconnected and personal; we have to put the employee at the center of it
To learn more about Explorance’s EJA framework, download the free whitepaper titled Why High Performance Enterprises Are Moving Beyond Employee Experience: Introducing “Employee Journey Analytics for HR, Talent, and L&D Leaders.
Free for All Attendees
When Explorance made the difficult decision to cancel the in-person event and create the MTMImpact Virtual Experience 2020, attendees were given free access to all the online sessions. To read more about this dramatic transformation, check out the featured article in Convene magazine.
To view all the presentations from the MTMImpact Virtual Experience, visit the Knowledge Base of mtmimpact.com. We look forward to seeing everyone at next year’s in-person event.
Corporate•COVID-19•Employee Experience Management•L&D effectiveness•MTM impact symposium•