Measurement Demystified: How to Grow Learning Measurement Capability

Peggy Parskey, Principal Consultant

L&D organizations are increasingly under pressure to be more data driven. Senior business leaders want evidence that learning is advancing the competencies of the workforce and contributing to strategic initiatives. L&D leaders need valid and reliable data that enables them to manage the function, and appropriately allocate resources to advance the business strategy while also sustaining day-to-day operations.

To achieve these objectives, L&D must develop and execute a learning evaluation that meets the needs of its stakeholder. But L&D practitioners are often unsure about what measures to include, how to define them, and how best to share them. Peggy Parskey, co-author the new book Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy, will discuss a foundational framework to simplify the discussion of measurement, analytics and reporting for L&D and talent development practitioners.


This session will discuss:

  • Four most important reasons to measure
  • Three types of measures to consider and how to select the right measures
  • Five types of reports used to share the selected measures and how to select the best report to meet your needs

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Measure the effectiveness of your L&D programs.

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