Omnicom Chooses MTM to Establish a Consistent Method for Learning Measurement

Montreal, Quebec – December 18, 2018 – Omnicom Media Group – one of the four leading advertising agencies globally - is launching several internal training programs in the New Year and has selected Metrics That Matter (MTM) to ensure a reliable method for learning measurement. Specifically, MTM will be used to measure the impact of their senior leadership program as well as a foundational program for new hires. 

Founded in 1986, Omnicom Media Group is headquartered in New York, NY. The company is an interconnected global network of marketing/advertising organizations with over 70k global employees catering to more than 5,000 brands in over 100 countries.


Pavlo Tull
Content Marketing Specialist

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