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James Cook University Further Invests in Blue with Powerful Text Analytics

Montreal, Canada – March 9, 2015 – James Cook University (JCU) has extended its use of Blue by acquiring text analytics to enhance the quality of its programs and the teaching and learning experience.

The institution will leverage Blue Text Analytics (BTA) to help achieve its strategic goal of delivering high quality learning environments and programs. With BTA, the university can process, analyze, and act on qualitative student feedback to increase engagement. Helping to close the feedback loop and increase response rates, BTA will enable JCU to discover meaningful themes and new data insights.

Based in Townsville, Queensland, Australia, James Cook University is one of the world’s leading institutions focusing on the tropics. Consistently ranked in the top 400 academic universities worldwide, JCU is renowned for its teaching and research in marine sciences, biodiversity, tropical ecology and environments, global warming, tourism, and more. With three Australian campuses and an international campus in Singapore, JCU provides a diverse physical environment unparalleled by any university in the world.


Margaret Page
Communications Specialist
(514) 938-2111 ext. 254

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