Explorance news

loanDepot Leverages Blue/Surveys to Improve Customer Experience

Company to provide accessible surveys, generate detailed reports and improve processes

Montreal, Canada – January 4, 2014 – loanDepot has selected Blue/Surveys by Explorance to gather potential customer feedback to improve the loan approval process.

The company requires an adaptable and accessible online system. Blue’s flexibility will enable loanDepot to collect customer feedback at multiple transaction points to make immediate adjustments. Leveraging Blue, the company can provide surveys through any web-enabled device to improve the customer experience. The company can now generate detailed reports analyzing market trends and segments to improve client services.

Launched in 2010, loanDepot is the third largest private, independent retail mortgage lender in the United States that provides residential loans. It is one of the fastest growing independent mortgage originators and offers a full suite of loan products in all 50 states. The company’s current business channels include direct lending, affinity, branch retail and servicing.


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