Fidelity Marketing Selects Blue/360 For Its Assessment Needs

Montreal, Canada – August 27, 2013 – Fidelity Marketing, a global promotional marketing firm based out of Mexico City, has chosen to leverage Blue by Explorance to transition from paper-based reviews to a comprehensive and integrated online 360 assessment process.

Operating primarily out of Mexico and other Spanish-speaking markets, it was essential for Fidelity that any system that was implemented was able to accommodate this reality. Moreover, given the diverse nature of its workforce and the inherent complexities that come with accommodating 360 assessments at a rapidly growing organization, it was important to find a solution that allowed for rapid creation and customization of questions and competency lists. After looking at a number of alternatives, Blue/360 was chosen.

Founded in 2000, Fidelity Marketing is a global corporation with over 140 employees with branches in 12 countries covering Latin America and Spain. Fidelity specializes in helping businesses acquire, incentivize, and retain customers by developing strategies that help to maximize consumer loyalty. Through its efforts, it has helped set up promotions and reward programs in different industries including financial services, airlines, automotive, cable, hospitality, pharmaceutical, technology and consumer product industries.