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loanDepot Extends Blue Site-Wide to Improve Loan Process

Montreal, Canada – January 18, 2016 – Following a successful past implementation, loanDepot has extended its Blue/Surveys license to continue to improve the loan approval process.

As part of their long term business strategy, the company requires a system that can effectively collect and process customer feedback and generate invaluable reports. Blue will enable loanDepot to collect data at multiple transaction points giving them the opportunity to respond in real-time. Leveraging Blue’s powerful reporting engine, the company can identify trends and make recommendations for improvement. Blue’s user-friendly interface allows users to view and complete surveys from any input device Increasing accessibility and participation.

In order to have consistency across the board, loanDepot also wants to integrate all their business channels onto a single platform. As a powerful enterprise-class survey system, Blue will provide them with in-depth analysis, data security, and detailed reports that can be used for organizational improvement.

Launched in 2010, loanDepot is the third largest private, independent retail mortgage lender in the United States that provides residential loans. It is one of the fastest growing independent mortgage originators and offers a full suite of loan products in all 50 states. The company’s current business channels include direct lending, affinity, branch retail and servicing.


Chanel Sutherland
Content Marketing Specialist

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