
This month we will see the data set from the National Student Survey (NSS) being distributed across UK Higher Education.
For global readers, this is a 27-question government-sponsored survey completed by all final-year undergraduate students across the four nations of the United Kingdom (England, Scotland, Wales, and Northern Ireland). The survey asks a range of questions, using Likert-scale responses to measure the extent to which students have been satisfied with various aspects of their education (on 1-4 scales, with not applicable options).
The survey is of significant importance to all UK universities and shapes institutional decision-making, from senior leadership through to course- and module-level responses. The NSS is a major metric for internal monitoring of course provision and strategy success and is held in a comparable position to research impact at many universities. The survey results also contribute towards amalgamated university league tables, such as the Teaching Excellence and Student Outcomes Framework. Undeniably, the NSS results day is certainly a high-stakes day circled in red pen in every UK university calendar.
Those who have worked in higher education for more than 10 years will have seen the NSS's journey develop during this period. The questions have changed on several occasions over its 20-year history, with some removed altogether, such as the final, much-debated "Overall Satisfaction" question. This change was made in 2023 to reduce university competition (though I'm not sure it has worked).
Questions have also been added based on policy trends, such as topics related to wellbeing provision and "freedom of speech," and I can imagine more will soon follow on the educational impacts of Generative AI. Even though the results of the NSS no longer feature prominently in the local and national news, the survey remains highly significant. Percentages of satisfaction for various aspects of the student experience take centre stage in student experience committees, course away days, and annual reporting at all levels.
The NSS is conducted nationally, typically between January and April, during which individual universities will work hard and employ various campaign strategies to achieve a high response rate. The survey is then collated and distributed to universities in the summer, with universities typically receiving their results in July.
The summer offers advantages for overall institutional capacity, as university business is often less reactive to immediate issues, with most students on vacation. However, while the students are on vacation, a large proportion of academics use this time to focus on their research or to take their much-deserved annual leave.
Despite this, strategic leads at universities need to act quickly to learn from the data and begin implementing initiatives in time for the start of the following academic year. This blog explores the need for quick, decisive action through my NSS "Rule of Four" when responding to the results.
Having supported student voice activities and reporting at several universities, I often refer to my Rule of Four for ensuring the NSS data is acted upon in time to impact the following cohort.
This rule of thumb is offered to counter common practices among university committees that discuss these data sets in late January (or worse, after the next survey is already out) and try to decide "what can we do to impact the NSS."
By this point in the academic year, we know that both academic and professional service colleagues are incredibly busy, and it is often too late to change curriculum or a service offering once the semester is underway. Because of this, the summer period, which you can think of as post-results but pre-students returning, is a critical opportunity to start discussions, inform decisions, and perhaps make changes ready for the start of term.
In my mind, we have three sets of four:
Waiting until later can mean missing an opportunity to make an impact on the following cohort.
Let's take a closer look at each aspect:
Depending on the size of your university, the NSS response rate may include over 10,000 responses, as well as several course-area codes that need alignment with appropriate academic areas.
This important but vast data set takes time to analyse properly. First, to understand the quantitative data on what has increased or decreased compared to prior data sets; and second, to conduct qualitative thematic analysis of the open-text questions at the end of the survey. Using a purpose-built AI tool like Explorance MLY can help you understand what is informing student responses on a much more granular level.
This first Rule of Four asks us to work at pace to complete this analysis in four days. This is a sharp turnaround, but it is important to aim for speed, so course teams have the greatest opportunity to maximise their response times in making data-informed decisions. If the following rules are to be met, getting the data disaggregated, organised and ready for distribution is paramount to begin the processes of discussion and enhancement.
If you're leveraging AI to summarise data and produce reports in a matter of minutes (like Kingston University accomplished with MLY), the four-day rule becomes far more achievable. Sitting on the data or not having staff ready to go can cause a university to lose weeks of valuable time, delaying discussion of the data until the academic year has already begun and missing opportunities for enhancements.
The NSS is a fantastic data set, with a mix of quantitative Likert-scale responses and open-text qualitative data on the broader student experience. This data set is more than worthy of lengthy discussion and investigation, but we are keeping an eye on the Rule of Four calendar clock here.
The next Rule of Four relates to the summer discussion and decision period. The data had been released in early August, and there were often, quite literally, four weeks to discuss what to do for the following year. However, fortunately for us, in 2026 the data set will be released eight weeks prior to September.
That being said, the rule still applies here to account for staff annual leave or research project time. With this in mind, we now have four weeks to discuss and decide our actions. These discussions are best held with colleagues present in the room who can co-create ideas and discuss possible solutions to areas of focus.
This also gives everyone time to work with teams that can inform approaches, such as educational developers, Students' Unions, or professional services like IT. These four weeks give time for teams to meet, get staff on board with new initiatives, and be ready for the year ahead.
In the four-week planning stage, I focus on areas where changes can be made, or plans can be put in place to have an impact the following year.
Many course teams or service areas will have specific sections of the NSS to focus on. These may include sections such as "Assessment and Feedback," "Wellbeing," "Student Voice," or "Teaching on my Course," where there are opportunities to make decisions in the summer about new or enhanced methods to improve the student experience.
The first four months of the academic year are critical for implementing quick fixes and setting in motion the larger-scale projects for the full academic year. This leads us to the final NSS Rule of Four: there are four months to make an impact. If a new approach is to be implemented, it must be ready to go, with staff briefed or trained from the start of term.
In the four months from the start of semester one to the beginning of semester two, we can deploy new approaches, enhance areas of practice, and run interventions which seek to improve students' satisfaction. The first four months are vital for hitting the ground running and putting the plans made in the summer into action. If colleagues are coming up with new ideas or initiatives once the academic year has started, it is almost certainly too late to influence busy colleagues, and can be too late for students.
Following the Rule of Four with the NSS data will help you avoid missing the train this coming academic year train, which means you won't struggle to catch up in time for the next NSS.
Tom Lowe has researched and innovated in student engagement across higher education for over twelve years, in areas such as student voice, retention, employability and student-staff partnership. Tom currently works at the University of Westminster as Assistant Head of School (Student Experience) in Finance and Accounting where he leads on student experience, outcomes and belonging. Tom is also the Chair of RAISE, a network for all stakeholders in higher education for researching, innovating and sharing best practice in student engagement.